In today's fast and everchanging world, it can seem tedious to syphon through the haze of information to find the relevant one. A quick search on Google is undoubtedly a good thing, but what if you need the information to be verified as quickly, as possible?
Many users will turn to social media to do that. Why? Because on Twitter, you can find news in real-time. Without much effort, you can verify a piece of information in an instant.
The blue-coloured keywords that appear on Twitter, Instagram, Facebook and others with the octothorpe or pound symbol (#) before them were invented in 2007. They were meant to be a kind of metadata-tag to categorize information and enable users to faster navigate through social media sites such as Twitter, and quickly became an integral part of any social media post.
According to hashtagify.me and other platforms that offer tools for your social media marketing, there are a few thoughts to consider:
Before you start using hashtags, find out which ones are the right ones for your project/brand.
Just like a good brand name, the hashtag should be easy to remember and engage as many people as possible.
Using your brand name as a hashtag all the time will put people off. Yes, use it, but not all the time in every single post. Try and find a healthy balance.
Obviously, use the hashtags that are relevant to your project/brand.
Also, use the same ones on all the platforms consistently so that people start thinking and talking about your project everywhere.
Using a #hashtag #after #every #single #word makes the message you're trying to convey difficult to read and hard to remember.
Keep this advice in mind when disseminating your next Citizen Science project to make it a success!
Sources used:
wikipedia.org
hashtagify.me
https://sproutsocial.com
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