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What we need to bring new people to Citizen Science: our strategy for reaching out and engaging new people who have never heard of Citizen Science before

Tuesday, 26 January 2021 00:37

I am a Citizen Scientist. I have been one since I was eight years old, albeit without ever hearing the term even once. I was interested in nature, the environment, and I spent hours after hours exploring the wildlife in ponds, my parents' garden, forests, and even brown land. (Oh, I love brown land, I still sneak through construction fences to explore them sometimes :)

I am still a Citizen Scientists and never lost this connection with nature and my interest in what is going on in "the wild." I frequently use many apps on the SPOTTERON Citizen Science platform and add sightings and observations to the projects. But in my peer group and amongst my friends - not many do.

Citizen Science is somewhat strange to them. It sounds dramatic, and honestly, it sounds like work. Sure, there are some with a predetermined interest in science and the Citizen Science App topics. Still, in my opinion, those are not the ones Citizen Science should be exclusively targeted at. People with a keen interest in science are already basically on board. But what about the masses, the primary part of the population not included yet?

In our view, Citizen Science can be something so inclusive that this significant part of the population joins up. It can reach a wide range of people, immerse them in observing their environment, learn new things, and start caring more about their surroundings. But this is a step-by-step process, and the first one is for many to post and share. Like so many do daily in social media platforms, blogs, photo sharing apps, etc. Reaching out to people who have not yet even heard of the term Citizen Science or who do not have an already present connection to science itself means reaching out into the unknown. And for beginners, getting involved in something new can be quite intimidating at first.

What if

"But what if I make an error?", "What if my contribution is not correct?" or "And if I don't even know the species?" - These are the questions we have been asked in return when showing people from our peer groups a Citizen Science App and explained what this "Citizen Science" is all about. 

Out of this quality feedback - given over a cup of coffee, a beer, or only in an open conversation with a stranger before the Corona Crisis cut off most social ties - we have developed a plan. A plan to try a different approach besides the super-worthy and essential work of, e.g., national Citizen Science platforms, stakeholders, or science associations. We imagined putting the cart before the horse - not by asking people if they want to contribute to Citizen Science but to immerse them into posting observations until they are doing "Citizen Science" on their own and are ready to join real projects. Like I did when I was a kid.

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An App about art and an idea about nature

Our first test balloon was ArtSpots, a small app about street art-spotting we have been running now since 2016 already. We do not promote the App, but it gained a small but steady user community over the years, and with the relaunch, we have opened it up for a broader audience with more art genres to contribute. With the experience made in ArtSpots, we have taken on the more significant endeavor. Art is not a close connection to Citizen science per se (but if there is a project out there that wants to collaborate and use the ArtSpots App as a basis, please drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it.). While social science studies can involve art, the central area of Citizen Science, at least on an observational and GEO-related basis, is still often observations in nature. And nature, its beauty, and many facets are something which everyone can relate to by heart.

The idea to build something for merely observing and enjoying nature was already present since the early years. In 2020, during lockdowns and social distancing and having a walk in the park every second day, the idea became a plan. As a sibling to the ArtSpots App, we would build something for nature observation, too, with all the SPOTTERON Citizen Science platform's benefits and traits. Strong data-ethics, no user-tracking by implementing some US megacorporation analytics tools, an European and modern approach with independence and built not by outsourcing work to low-wage countries - these are all traits we bring to projects on SPOTTERON. 

The NatureSpots App project and its goals

NSP AppScreens 01 S9 Trans 512pxOur goal with the new App called "NatureSpots" is to reach out to a broader spectrum of people and engage them in the joy of observing nature. Participation is easy, and one can start right away without having a fear of interfering with a bigger goal or scientific process. We call this "casual nature observation." Sharing nature photography and posting sightings on the map can be a wonderful hobby for a start. And many of us have experienced it ourselves: after staring on with a fascinating thing, we get drawn into it and start to love what we do sincerely. And with love comes the urge to protect. The well-known phrase "We only protect what we love" is touching a more profound truth. We defend what we love, and this planet and its ecosystems need this defense urgently. We live in times of the loss of biodiversity, the decline of natural habitats, and the impending global warming crisis. Loving nature, being amazed by the millions of species around us, and enjoying natural habitats for what they are is one of the keys to better conservation of natural environments and fighting climate change.

From Love to Citizen Science

We can also use this new App to direct users to the "real" Citizen Science projects to log in with their existing user account without hassle. In the future, thanks to the SPOTTERON feature ecosystem, we plan to put in some automation, and, e.g., if a user posts the 10th mushroom, the App will tell her or him that there is the Pilzfinder project - and that there the own contribution helps science.

Another example is when a NatureSpots App user posts an elderberry plant and mentions flowers in the comment text. The App can then suggest, based on the region, to take a closer look at the "Nature's Calendar" project "ClimateWatch Australia," which, through phenology and the observation of key-species, contribute to climate research. All users can make such suggestions already manually now; as active participants in the new App, we recommend projects and share our nature observations with some name-dropping if it fits. By growing this community and extending the project's reach, NatureSpots can be a beneficial entry door to new participants for all other community-based research projects. Because when getting closer to it, Citizen Science is also something we start to love by heart.

With NatureSpots, we can reach out further. With automation systems developed for our first Horizon 2020 Citizen Science projects on the platform, we can utilize the innovation build on those partnerships to get more people to observe nature and build on that to strengthen Citizen Science. Citizen Science is also User Generated Media. And those media objects we can use to spread on online media platforms for applied automated marketing without the need to care for 100% correctness. It's the first visual impression that sparks interest, and we will use the content of the casual nature observation to achieve that. In the end, it comes to simple numbers: how many people we reach together on online channels. A small but meaningful percentage of those will get on board, start making their first experiences, and begin their Citizen Science journey.

We do not even use the wording "Citizen Science" in that approach - we invite people to "start an adventure," to "discover," or to "explore". At the core, sparking this urge for nature exploration and discovery can lead to becoming an active Citizen Scientist on their own. Follow us into Nature!


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Open biodiversity data

All data collected in the NatureSpots project is released as Open Data under the Open Database License 1.0 and can be freely used by any research team, local initiatives, or NGOs. We just started - in terms of data validation, there are also already existing connection ports open for possible collaborations and partners, and future developments bring new supporting functionalities. All species data entries are currently already able to be cross-referenced with all major biodiversity platforms. The App works together with Wikidata, which hosts all the collected IDs for a particular species in biodiversity platforms worldwide, from GBIF to ARKive. Future applications can be built around that, enabling true compatibility and data interoperability.

But for a start, the project's approach is far more emotional than fact-based. It is a new option for people to start on with nature observations and without "selling" their online soul to data collectors, just because those provide something "for free" - be it maps, analytics, or social media.

Supporting small and unfunded Citizen Science projects

Also, we want to help small initiatives, local NGOs, or even new Citizen Science projects without funding to use an App, which respects the participants' digital privacy and not sells out its users. Different future options can extend the use cases in that direction, but that is all still on the drawing board. But if an initiative or Citizen Science project out there is interesting in collaboration, please send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it., and let us schedule a talk! The NatureSpots App can help engage Citizens, reach out to new users, create an active and caring community, and collect data on nature, habitats, and biodiversity. 

Download the brand new NatureSpots App and try it out!

The Naturespots App is available already on the App Stores. Be invited to try it out - it is free, and registering a new user account needs a minimum of personal data. Make first nature observation today - and if you have feedback or advice for us, please do not hesitate to contact us.

App for Android: https://play.google.com/store/apps/details?id=com.spotteron.naturespots

App on IOS: (https://apps.apple.com/us/app/naturespots-observe-nature/id1549270797

Find out more about the App on the NatureSpots website

Have fun!
Philipp | SPOTTERON 

  • Our collaboration with SPOTTERON has been essential for our citizen science project. The ideas of our research have been efficiently implemented into the app in a simple and didactic way, thanks to the good communication and professionalism of the team.
    Sara Blanco Ramirez, PhD student, Hydrology and Climate
  • Mammals Atlas Kenya (MAKENYA), an operational mobile application to submit mammal sightings by citizens was launched in January 2021. I found the SPOTTERON team very magnanimous, highly professional, meticulous and committed to their work; and definitely I recommend the team to anyone interested in citizen science applications worldwide.
    Simon Musila, Mammalogy Section, National Museums of Kenya
  • Working with SPOTTERON for our citizen science app was the best decision our team could have made! Philipp and his team led us through the design process and helped us translate our ideas into reality. As US clients, we were surprised that there was no lag in communication due to the time difference where the SPOTTERON team works. I am convinced they work around the clock! They always responded quickly to our emails and scheduled calls to meet our schedule. I highly recommend working with SPOTTERON if you are designing a citizen science app.

    Jules Bruck, University of Delaware
  • Choosing SPOTTERON for our CrowdWater project was the best decision we could have made for developing the app. Excellent implementation of our (sometimes not entirely thought through) ideas, competent advice, and a fair business model - working with SPOTTERON is a major factor why CrowdWater is working so well.

    Prof. Jan Seibert, Department of Geography Hydrology and Climate, University of Zurich
  • SPOTTERON has enabled Tea Bag Index to widen our citizen scientist engagement methods and helped us to come up with ideas on how to bring soils closer to the public. It is a pleasure to work with a company who wants to create a platform that is a communication possibility for everybody involved in the project!

    Dr. Taru Sandén, Austrian Agency for Health and Food Safety - AGES
  • Working together with Spotteron has been a smooth and fast way to get our Citizen Science project started! Their impressive experience in app building as well as in communication with citizens has proven to be invaluable and complements nicely with a team of scientists taking their first steps in citizen science!

    Bram Vanthournout, Ghent University
  • GLOBAL 2000 has been working closely with Spotteron for more than 3 years. Together we have started the DreckSpotz app and are constantly developing it. The SPOTTERON team is not only incredibly competent, but above all very flexible and uncomplicated. That's why we feel extremely well looked after as an environmental organization and NGO.

    Johannes Frauscher, GLOBAL 2000, Friends of Earth Austria
  • The decision to use the SPOTTERON Citizen Science platform for our participatory project can be summarized best in this way: it was possible in a short time to create a well-working and user-friendly Citizen Science app for our research. The positive feedback on our project "Landauf - LandApp" shows that involving citizens in a scientific project can be a lot of fun when using the right tool.

    Daniel Fähle, National Archive Baden-Württemberg, Germany
  • The app developed by SPOTTERON is an ideal extension to our established methods and strengthens the inclusion of Citizen Scientists. The design and intuitive usability relate also to a young audience. Especially the community features make a direct feedback possible and it is especially motivating that the SPOTTERON team themselves are actively contributing in the app - a win-win situation for everyone.

    Irmgard Greilhuber, Mycological Society Austria, University of Vienna
  • Working with SPOTTERON to design the app was an interesting experience for me. As an ecology PhD student, I knew how to catch Brush-turkeys and design experiments to learn about their behaviour. I knew next to nothing about how to engage with the broader community at large. SPOTTERONS’s expertise was invaluable here, they have experience in designing apps that people want to use, and balance detail with ease of function.
    Matthew Hall, University of Sydney
  • I've worked with loads of app developers over my career, but none so high quality as SPOTTERON. Their capabilities are astounding. They are incredibly innovative, creative and agile with a keen sense of humour and lightness. SPOTTERON apps are the benchmark of how to do citizen science well. They are elevating our ability to engage with the natural world in a meaningful way.
    Jen Sutfin, EarthWatch Australia
  • SPOTTERON brings a lot of passion and lots of expertise in the field of Citizen Science to the table, to present projects - not only in technical terms - in the right light. The websites for both schweiz-forscht.ch and ecsa-conference.eu are based on good and easy cooperation with our Austrian partners.

    Yasemin Tutav, Science et Cité
  • I’m amazed by SPOTTERON's passion for CitizenScience, impressed by their energy and initiatives and grateful for what I’ve learned by collaborating with them on the Fjällkalendern app.

    Kjell Bolmgren, University of Stockholm
  • As a scientist, collaborating with SPOTTERON to create our Citizen Science App ‘Fågelbär’ was the right choice. We could focus on what type of data we want to collect and the team at SPOTTERON designed, built and are now running the App!

    Matilda Arnell, University of Stockholm
  • With our SPOTTERON App Nature's Calendar ZAMG we are always technically up-to-date. As a result we are able to offer our Citizen Scientists a tool which is also appealing to today's generation without having to worry about any technical questions.

    Thomas Hübner, Zentralanstalt für Meteorologie und Geodynamik ZAMG
  • Working with SPOTTERON implies working with a professional partner on the topics of Apps & Citizen Science. I was always very pleased about the reliability, but also the openness to try new things and the possibility to exchange with competent partners. Thanks!

    Dr. Dott. Didone Frigerio, University of Vienna, KLF Grünau/Almtal
  • With our project Roadkill, we were on the SPOTTERON platform since its beginnings, this way we got to witness the great development of this tool first-hand and were able to contribute in the shaping process. SPOTTERON manages the fine balance between scientific research, community management and modern design. The personal collaboration on a professional level supports the comfortable atmosphere in the project.

    Florian Heigl PhD, University of Life Sciences (BOKU), Vienna
  • If you are looking for a dedicated team for the development of a Citizen Science App - even if that has to happen quite fast- you are in good hands at SPOTTERON. Fast communication, straightforward coordination and running updates of the app, even after the release, characterize our successful collaboration.

    Magdalena Gärtner, Center for Human-Computer Interaction, University of Salzburg
  • Through the SPOTTERON App "Was geht ab?" we were able to create an appealing and useful possibility for kids, to spot problem- and feel-good areas in their home- and school surroundings. In the SPOTTERON team we found reliable and creative partners, that care about more than just the implementation. 

    Juliane Stark, University of Life Sciences (BOKU), Vienna
  • Thanks to the experience and the knowhow as well as the basic structure of SPOTTERON, we were able to have the CrowdWater apps developed in no time. We consider the model that allows every project to use all newly developed tools very fair and transparent. This way our apps even got some new features, we didn't even know we needed before.

    Simon Etter, University of Zurich
  • Through SPOTTERON we share more than just an app infrastructure with other projects, we also share ideas. This way we get to develop and constantly improve user-friendly apps, which are easy to handle and work for many different kinds of projects.

    Barbara Strobl, University of Zurich
  • To me, SPOTTERON is the successful combination of scientific claim and aesthetic design. The apps work intuitively, are extremely appealing and still fulfill all my scientific requirements when it comes to data quality and safety. Working together happens in a very loyal and trusting way and that allows us to profit from the design- and usability experience SPOTTERON has.

    Daniel Dörler, University of Life Sciences (BOKU), Vienna
  • What I especially like about SPOTTERON, is that we get to use many ideas and new tools that were developed for other projects in the SPOTTERON family without having to pay for them..

    Klaus Wanninger, Lacon

Short News

  • A new paper titled "Citizen Science Approaches for Water Quality Measurements" has been published by the scientists behind CrowdWater. Find it in the papers section!

    in Shortnews
  • A new paper from the Horizon 2020 project IPM titled "Genetic variability of Metarhizium isolates from the Ticino Valley Natural Park (Northern Italy) as a possible microbiological resource for the management of Popillia japonica" has been added to our page. Find this and other Citizen Science related publications on the SPOTTERON Papers & Publications section.

    in Shortnews

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